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The Glucosense Monitor

Working on behalf of Leeds Media Services I shot and edited a one and a half-minute video, titled The Glucosense Monitor as part of a press release for their client, Leeds University. The university had developed a non invasive sensing device that could check blood sugar levels for people with diabetes. The Glucosense Monitor will potentially save millions the discomfort of pricking their fingers, which is the usual way of monitoring blood sugar levels.

The university brief

The brief was emailed to me which included three interviews to be shot in the university premises in a time slot of one hour between 11am and 12pm on Tuesday the 16 June 2015.

  • A person with diabetes type 1
  • The clinician at the university
  • The professor who developed the working model
The Glucosense Monitor interviewee - Patient with Diabetes Type 1 - Donna Ineson

The Glucosense Monitor interviewee – Patient with Diabetes Type 1- Donna Ineson

An email from the university press office said “We have quite a packed schedule on Tuesday, with a crew likely to be coming from ITN’s News at Ten. My current plan is to give Tim a slot from 11 am to 12 am with (the case study Donna Ineson, Gin Jose –the researcher,  Peter Grant-the clinician). I realise this is quite a tight slot, but we would set this aside for Tim (without other crews).”

The press release had to be shot and edited in one day as the deadline for the finished product was initially the end of the week.

The Glucosense Monitor intervieweee - University Clinician - Prof Peter Grant

The Glucosense Monitor interviewee – University Clinician – Prof Peter Grant

The Glucosense Monitor script

First priority:
footage for broadcaster to be available later on 16th:

Broadcasters will be looking for visual footage that clearly demonstrates the current finger pricking test and the new device. There is no need for sound as from our experience broadcasters will only use interviews that they have filmed themselves as they would want their own presenters to be interviewing them. Therefore, footage for broadcast doesn’t need any sound as they would do the voiceover. We need to get 1-1:30 mins of visual footage, showing both techniques and how easily the device can show users’ data and perhaps set up the doctor showing the person their data on screen.
Second priority:
a video for our channels (hopefully, available on 17th)

Suggested content
UNIVERSITY OF LEEDS’ JINGLE AND INTRO SCREEN CAPTION:
A new laser sensor developed at the University of Leeds monitors blood glucose levels without penetrating the skin…

PAUSE]
It could transform the lives of millions of people living with diabetes.
[Shot of Donna Ineson pricking her finger to measure her blood sugar level and using a glucometer]
Voice over/Caption:

“Every day, millions of people with diabetes measure their blood glucose levels by pricking their fingers.
For years, researchers have been looking for a painless, non-invasive but reliable way of measuring blood glucose levels….”

[Interview with Donna Ineson]
Donna, can you tell us a little bit about when you found out you had diabetes, what your experience of finger pricking was like then and what it is like now?“

Caption: Donna Ineson, 32, has lived with diabetes for 23 years.

“I was first told I had diabetes when I was 9. It was painful because my fingers were much smaller then . Even now, if I look at my fingers, I have small marks like blood blisters all over them.
At the moment, I am supposed to take my blood sugar 4 to 6 times a day. I have to stop everything and go through this routine of pricking my finger and taking the measurement. It depends on my mood but, to be honest, often I am only checking myself 2 times a day. That is a risk with erratic diabetes like mine. The reality of being a mum and working means you often feel you just don’t have time. We have been stuck with essentially the same technology for so long. We really do need to move forward.”

[A sequence of shots as she finishes speaking of the process of finger pricking and getting a reading]

[At the end of the sequence, introduce the voice of Gin Jose and cut to Gin standing/sitting beside the technology/beside a readout, with lower third caption “Professor Gin Jose, Institute for Materials Research, University of Leeds]
Have there been previous attempts at developing non-invasive monitors? Why is ours different?

“There have been a lot of unsuccessful attempts to make non-invasive diabetes monitors, but the new technology we have developed at Leeds offers a way at last to do this reliably and cost effectively…”
[Shot of Donna Ineson using the Glucosense device and readout on monitor]

What are the advantages of our technology over the conventional methods? If you were a user, how would you use the device?

“The Glucosense device allows people to measure their blood glucose without implants and without finger pricking. It is simply a matter of putting your skin against some glass and scanning a low-powered laser. It is small enough to be portable and we are now developing wearable devices.”

[Cut back to Gin talking]
In really simple terms, can you tell me how it works?

“We use a nano-engineered silica glass with ions that fluoresce in infrared light when a low power laser light hits them. When the glass is in contact with the users’ skin, the extent of fluorescence signal varies in relation to the concentration of glucose in their blood. This process takes less than 30 seconds.

Is it going to be affordable?
It sounds a lot more expensive than a simple finger prick test.

Professor Jose said: “The glass is hard wearing and that makes our device more affordable, with lower running costs than the existing self-monitoring systems.

Does this open the door to continuous monitoring?

“It has continuous monitoring capabilities making it ideal to be developed for use as a wearable device. This could help improve the lives of many of the 3.2 million people living with diabetes in the UK and millions more across the globe by enabling them to constantly monitor their glucose levels without the need for an implant.”

[Shot of Professor Peter Grant]
You conducted the clinical study. How successful was the device? Is it going to be as reliable as finger pricking?
CAPTION: Professor Peter Grant
Professor of Medicine, University of Leeds
Peter Grant:

“We tested the device with ?? people in a pilot clinical study, at the Leeds Institute of Cardiovascular and Metabolic Medicine, and we showed it performs as well as conventional technologies.
“Non-invasive monitoring will be particularly valuable in young people with Type 1 diabetes.

[Professor Grant could talk a little more about the benefits for people with diabetes.]
Final Caption: The technology developed at Leeds has been licensed to Glucosense Diagnostics, a spin-out company jointly formed and funded by the University and NetScientific plc.
UNIVERSITY OF LEEDS OUTRO.

The Glucosense Monitor interviewee - University professor - Prof Gin Jose

The Glucosense Monitor interviewee – University professor – Prof Gin Jose

The finished product

The Glucosense Monitor was intended to be shot in one day and edited on site to produce the final video. Originally they planned that all three interviews would be recorded in one room. After some discussion we came up with a better idea after discovering that News At Ten was not now attending. Because of the extra time, it was now possible to have four locations where each interviewee was seen in their own, more natural surroundings.

Due to this change of shooting plan we decided to have a separate edit day. This allowed for a superior end product as you can see for yourself, below. I think it’s much better having an interesting background to our interviewees, reflecting their character rather than a boring plain blank wall in a meeting room.

For mor information about The Glucosense Monitor please visit their website www.glucosense.net

The Glucosense Monitor as developed by Leeds University

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